Reverse Engineering Project Part 2

Marketing Research Methods

Surveys and focus groups are viable research methods used to assess product viability in the market. The seller can develop and provide straightforward questionnaires to a sample in the target market to assess how it fits their needs and desires. It is important to note that the selection of a larger generates reliability of the outcome obtained. The other vital research method is the focus group discussions where the seller can assemble a group of potential consumers in the selected target market and provide a series of questions related to the product. These methods allow the seller to investigate the needs and concerns raised by the potential users to determine if the dairy-free “so delicious cream sandwich” meets their interests.

Market Data

Primary and secondary data exposes the seller to the potential number of consumers they are targeting. One of the essential data sources is the U.S. Census. The young people act as the primary target market for the product. Thus, the population of young persons in the U.S. provides the seller with an idea of the number of consumers they aim to capture. According to the U.S. Census data, there were 41,910,114 young people aged between 10 and 19 (U.S. Teen Demographics, 2020). The data informs the seller of the potential that exists in the market. Notably, data acquired from social media platforms such as Facebook and Twitter can enable the seller to understand the existing market potential.

Market Segments

Young people are the primary market segments for the daily free “so delicious cream sandwich.” These act as populations that are primarily expected to consume the product. The secondary market entails young adults who are likely willing to experiment with the product. These two market segments attract significant potential for the business establishment. Lastly, the tertiary market entails the older population in society. Some of them might be interested in the product but have no urgency of purchasing it.

Business-to-businesses applications

The business can produce the product and then sell it to a retailer who then offers the items to the consumers. This is one of the business to business approaches relevant to the sale of the sandwich products. The primary objective is to ensure that the product is brought to the convenience of the customers. By selling the products to retailers, consumers can purchase it close to retail segments located in various local and global sections.

Customer Relationship Management

The customer relationship management element helps in connecting the firm with its potential clients. According to Pohludka and Stverkova (2019), customer relationship management accelerates customer satisfaction. The integration of a suitable program helps to develop interactions between the company and the consumers. The business can adopt the Microsoft Dynamic 365 program to improve customer satisfaction. It creates a personalized relationship and due to the effective sales and marketing strategies adopted by an establishment. Also, it ensures that clients receive after-sales services. Therefore, its capacity to accelerate consumer satisfaction cannot be underestimated.

Internet-based application of the product

Product marketing incorporates attractive images and statements that capture the attention of potential users. The firm will rely on Internet marketing aided by the corporate site and social media platforms such as Facebook and Twitter. Across its web site and various social media channels, the business will utilize aesthetic features that can tap and retain the consumers’ attention. For example, the packaging is one aspect that attracts more clients to purchase and consume the product.

 

 

 

References

Pohludka, M., & Štverková, H. (2019). The best practice of CRM implementation for small and medium-sized enterprises. Administrative Sciences, 9(1), 22.

U.S. Teen Demographics. (2020). Retrieved 2 July 2020, from http://actforyouth.net/adolescence/demographics/

Friend Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

High Quality Essays

FriendEssay helps with essay papers for all levels of academic courses such as high school, undergraduate or graduate level assignments (any subject). The Asssignment writers at Friend Essays have years of experience in helping students write their essays with expertise in various fields like Engineering, Economics, Marketing etc. You can trust our essay writers to take care of your work without any mistakes or plagiarism. Whether you need a simple 5-page essay or an extensive thesis paper on a complex topic - we will do it with professionalism, accuracy, and skill.

Experienced Academic Writers

All of our paper writers are native English speakers with at least three years’ experience in essay writing. They know what they are doing when it comes to essay formatting requirements for the different types of papers; MLA, APA or Harvard formats - we can handle them all without any difficulty whatsoever.

Free Unlimited Revisions

Paper modifications are like a breath of fresh air! If you need any revisions done on your paper, simply click the revision button and we will happily help.

Swift Delivery and 100% Money Back Guarantee

Friend essay is different from other essay writing companies because they are the only company in the world that offers a money back guaranty on any order!

Original and Confidential

We're committed to making sure that all documents we produce for you are 100% original. Not only do our editors check every quotation in a text, but they also promise the utmost confidentiality with each document service.

24/7 Customer Support

The customer support agents at our company are always available to help you. They can be reached 24 hours a day, 7 days a week and will work hard each time they try to get in touch with you so that the experience is as good as it gets.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Looking for online essay writer to do an assignment for you? FriendEssay offers a wide range of academic help service such as admission essay writing, research paper help, dissertation writing among others. Simply place an order to get a discount today!

Essays

Homework Help Services

The best part is that we offer essay help on any topic - whether it's literature, history, math or even philosophy! Our specialists know their way around these subjects like no other which means they'll take care of your work as if it were their own and get back to you with quality essays within the time frame specified by our customer service team.

Admissions

Business and Admission Essay

For those seeking professional business writing services such as resume writing, business plan writing, admission essays writing, we are also here for you. We have professionals in distinct business areas who have handled all types of business needs. So, worry no more.

Reviews

Articles and Blog Writing Services

We also specialize in article and blog writing services, so if you're looking to get some content published on the web and need a reliable content writer, simple check the “help with my assignment” service from FriendEssay.com!

Reviews

Editing Support

Whether you need someone who will write an essay from scratch on a topic of your choice or if you want us to edit one already written by yourself, FriendEssay has talented professionals available 24/seven so there's never any essay help delay