All Individual assignments in this course are a part of the final course project. In the course project you are tasked to launch a new product into three new international markets.
Part 4 – Final report to management
Report must be 8-10 pages in length. Is should include:
Summary of Company
Summary of Product
Summary of Economic Conditions
Formal and Informal Institutions impact of the product launch
Summary of Marketing Approach
Minimum length requirement is eight to ten APA formatted pages with at least three sources cited within your paper, including two sources from the professional literature (a textbook, professional journal or online resource that is provided by a professional organization).
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