Zara's New Focus

Discipline: Marketing

Type of Paper: Article review

Academic Level: High school

Paper Format: APA

Pages: 2 Words: 550


Answer the questions below in detail. Please be sure to NOT include questions in the paper. (Professor does not accept questions)

Describe the characteristics of the new Zara flagship stores.
Why is closing smaller stores part of Zara's strategy? Discuss.
What does it mean when a company integrates its e-commerce and brick-and-mortar business?
How can Zara grow its online business without cannibalizing brick-and-mortar sales?
In your opinion, will Zara’s strategies be successful? Why or why not?

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