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Question

INSTRUCTIONS:

Your task is to create a Balanced Scorecard for the head of the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Your first step is to identify the strategic objectives of the entire organization and the secondary objectives for the unit. The next step is to specify the major factors to be tracked for strategy implementation using the four perspectives of the balanced scorecard: learning and growth perspective, business process perspective, customer perspective, and financial perspective.

1 . Write a paper describing the strategic objectives of the entire organization and the secondary objectives for the unit. For the unit, develop three specific objectives within each of the four perspectives of the Balanced Scorecard. Explain the specific information needed to calculate each metric of the Scorecard, the specific actions that need to be taken to achieve the target, and how each will support the strategic objectives of your organization.

2. Create a table showing the quantified target metrics, formatted as in the below example.

Format for the paper. The paper should be no more than 15 pages, including the metrics table and the references. Include :

A meaningful report title
A short executive summary with all key results and recommendations
A short introduction with report purpose and contents
Section headings helpful to the reader
Conclusions with key points repeated from the report body
References list in APA format
Page numbers on all pages
Submit the paper into the assignment folder by the due date.

When you submit your paper, your work will be evaluated using the competencies listed in the assignment rubric posted below. You can use the rubric to self-check your work before submission.

Complete the remainder of the week's assignment in the discussion area.

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Example Metrics Table

Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.

If you would like to see a sample table of metrics, here is one example:

Sample Table of Metrics for an Example Business Unit


Perspective

Objective

Metric

Target Value

Financial

Revenue Growth



Operating Profit Growth



Short-term Solvency



Long-term Solvency

Annual Rate of Growth



% EBIT/Sales



Current Ratio



Long-term Debt/Equity

> 6%

> 7%

> 2.0

< 30%

Customer

Increase Number of Customers



Maintaining Transaction Size



Improve Customer Satisfaction

Annual rate of Customers Increase



Average Transaction Size



Median Score: Customer Survey

> 5%



> $600

> 90%

Internal

Product Improvement



Ratio of New to Old Products



Maintain Market Share

% R&D Expense to Revenue



Ratio of New to Old Products



Market Share %

> 4%



> 8%



> 24%

Learning

Employee Training



Employee Turnover



Employee Compensation

Annual Hours of Employee Training



Employee Turnover



Average Compensation