Where do I land in the adoption categories?

Discipline: Marketing

Type of Paper: Essay (any type)

Academic Level: High school

Paper Format: APA

Pages: 1 Words: 275


This assignment combines the buying decision process with the adoption of innovation. You are to consider a recent purchase (one that has happened in the past 6 months).

First, outline your decision-making process.
Then use Rogers’ adoption and innovation curve and explain where you think you fit in the curve in regard to the purchase you outlined.
Give specific examples and use information from the assigned readings to support your work.