Starbucks
Discipline: Public Relations (PR)
Type of Paper: Coursework
Academic Level: High school
Paper Format: APA
Pages: 3
Words: 825
Question
Short introduction( already available in screens)
Main body
Use sub-headings as you see fit.
Use figures, tables, etc. as you see fit.
Bibliography: You should use the Harvard Referencing System
Appendix
Goal in PR is the end result or achievement of a PR strategy;
PR goals are global outcomes e.g to develop stronger ties with the community
Objectives(SMART) are specific 'milestones' or indicators that you are achieving you goal.
The strategies are the approach and the tactics are the activities and communication initiatives
timeframe part (how often wil tactics x,y and z be used. How will you keep track of progress?