How Barbie Lost Her Groove

Discipline: Business Studies

Type of Paper: Case study

Academic Level: High school

Paper Format: APA

Pages: 2 Words: 550


Compose a persuasive response that includes the following elements:
 Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
 Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.
Your response should be two pages in length, not including the title page or reference page.