McDonald’s’ business-level strategy

You should use the CASE AS A BASELINE of information, but it is expected that additional research is necessary to fully access any recent issues, and for the most updated information, Analysis of a case will involve responses to the set of questions on that case, as follows:

Identify elements of McDonald’s’ business-level strategy using concepts and tools from the course. How has this strategy helped enhance economic performance in the past and what are some current issues that it faces? How has Mcdonald’s changed its strategy in recent times and how effective will these be in addressing some of its issues?

please cite if you do use additional references.