Target Customer Base

Suppose you started a business and your original assumptions about your target customer base turned out to be incorrect. How would you deal with this setback? In what way would understanding the interviewing process for feedback be beneficial?

Discussion Post Instructions

Your initial post should be at least 200 words with peer responses of at least 100 words.
Make sure to reference at least one source of your choosing, within your initial post to support your thoughts, by using proper in-text citation. You may use a minimum of one direct quote or a paraphrase. Include the source in the correct APA format, listed beneath a References header.

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